# DIRT Agency

> DIRT is a strategy-led branding and positioning agency for the construction, AEC software, property development, and building material industries. Founded by Nikita Morell. Based in Sydney, Australia.

## What We Do

DIRT builds strategic brands from the ground up using the DIRT Framework:

- Discover: Deep research into your market, competitors, and positioning opportunities.
- Identify: Pinpoint what makes you different and why clients should choose you.
- Refine: Shape your messaging, visual identity, and brand strategy.
- Tell: Launch with persuasive tools that help you win more projects.

## Services

- Messaging & Positioning: Strategy-first brand positioning for the AEC industry.
- Visual Brand Identity: Design that matches your capabilities.
- Websites: Clear, modern web presence built on strong messaging.
- Winning Assets: Persuasive, plain-English tools that make it easy for clients to say yes.

## Key Facts

- Founded by Nikita Morell, who has worked with over 200 architecture firms across 10 countries.
- 10+ years of foundational strategy for brands in the built environment.
- Based in Sydney, Australia.
- Every client gets a custom-assembled team of property, construction, and tech specialists.
- Industries served: construction, AEC software, property development, design/build, building materials.

## Contact & Links

- Website: https://thedirtagency.com
- Email: hello@thedirtagency.com
- Contact: https://thedirtagency.com/contact
- About: https://thedirtagency.com/about
- Newsletter: https://thedirtagency.com/newsletter
- Instagram: https://www.instagram.com/thedirt.agency/